Description:

The role of the Digital Marketing Coordinator is to support, manage and implement a variety of digital projects in line with the brand strategies for TaylorMade, adidas Golf and Ashworth Golf.

The Digital Marketing Coordinator will work alongside the Director of Digital Strategy to scope, establish and implement digital platforms to grow and enrich consumer engagement.

Responsibilities:

Research & Planning

Research, scope and develop digital platforms to support current Brand Marketing needs
Working with the Director of Digital Strategy to create future digital strategy and platforms to improve our consumer engagement efforts
Plan, project manage and implement these platforms alongside various departments
Constantly evaluate & research new digital platforms and how they can engage the consumer and grow sales for our brands
Be aware of emerging technologies and how they can positively impact our organisation

Project Management & Implementation

Project manage digital platforms and campaigns on behalf of the Brand teams and recommend best practices to achieve results
Collaborate across various departments (IT, eComm, Brand Marketing) to deliver integrated digital strategies across the Global regions
Collaborate with the eCommerce Team sharing best practice in the digital space
Ensure that all digital platforms comply with Company & Group’s policies in North America and across our Global Regions

Evaluation & Monitoring

Work closely with the CRM team to implement digital programmes that collect consumer data and add value back via brand engagement
Benchmark the Company’s digital platforms and initiatives against industry best practices to ensure optimal performance

Education

Bachelor’s degree in Marketing, Digital Media, Business or related field

Knowledge & Experience

Minimum 3 years experience in managing new media and digital platforms
Strong knowledge of social media and emerging digital media trends
Strong knowledge of various device platform operating systems (iOS, Android, etc)
Project management skills and exposure to project-based work structures.
Ability to work independently in a dynamic and fast-paced organization
Excellent communication skills
Passion for golf and/or sport

Personal Attributes

Strong “consumer needs” orientation.
Excellent written and oral communication skills.
Excellent listening and interpersonal skills.
Ability to communicate ideas in both technical and user-friendly language.
Highly self-motivated and directed, with keen attention to detail.
Able to prioritize and execute tasks in a high-pressure environment.
Experience working in a team-oriented / collaborative environment.

Please apply on the TaylorMade Golf careers site at: http://adidas.jobpartners.com/jpapps/adidas_us/jobs/jobview.jsp?TOKEN=f2ca94506b08f860d47506e19a&0.7066232607362583&lang=enus&requestno=RQ00025260&brandBars=FP00000095

• Location: Carlsbad, CA
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.