Job Opportunity: Senior Analyst, Web Analytics
 
Start Date: ASAP
 
Job Location: Downtown San Diego, CA
 
Openings: 1
 
Days/Hours: Full-Time
 
Complete Benefits Package: Vacation, Medical, Stock, Bonus, Profit Sharing, 401k and more
 

 
The Senior Web Analytics Analyst will work primarily with the BusinessOnLine Web Analytics and Optimization teams but will also provide a supportive role to other BusinessOnLine production teams and our clients to deliver sophisticated analytics solutions. These services may include configuring current analytics platforms, implementing new platforms, developing custom reports and key performance indicator (KPI) dashboards, and providing detailed analysis. The Senior Web Analytics Analyst is expected to come into the position with experience working with previous analytics platforms, providing analysis of reports, and developing recommendations for optimizing online marketing campaigns.
 

 
From a development perspective, the Senior Web Analytics Analyst must continue learning and keep up to date with new and developing platforms and strategies within the space and translate this knowledge to continually improve BusinessOnLine’s internal analytics process. The candidate will be expected to rise to these and other challenges that might surface and thrive on change, innovation, critical thinking, humor, results, and success. At BusinessOnLine, our people drive our process, our process drives our solutions, our solutions drive client satisfaction, and client satisfaction drives us.
 

 
Scope of Responsibilities:
 

 
•Work with web technology teams to closely identify gaps in the data capture strategy and collaborate to audit, deploy, and/or enhance web analytics platform implementations
 
•Support the analytic needs for clients and their businesses by analyzing web traffic using clickstream tools such as Omniture, Google Analytics, Webtrends, and Fireclick
 
•Create holistic dashboards by aggregating data from various data sources for analysis and presentation to clients
 
•Uncover core insights from the data to suggest, create and A/B or multivariate tests to drive fundamental changes to site experience
 
•Holistic approach to reporting and analysis: clickstream analysis, outcome analysis, search analysis, multivariate testing analysis
 
•Support analysis that will cover campaigns (paid and organic search marketing, direct marketing, product mix, online demand generation, etc.)
 

 
Typical Deliverables:
 

 
•Weekly, monthly, and quarterly reports
 
•Development of analytics dashboards
 
•Website behavior and customer experience analysis
 
•Data consolidation and validation
 
•Facilitate analytics code implementations: analytics code, tracking parameters, web analytics tool administration
 
•Lead creation and completion of multivariate and a/b testing documents (hypothesis creation, influencing creative, identifying success metrics) and post-test analysis
 
•Documentation relating to existing processes and suggestion/presentation for improving those processes
 
•Leading or primary support role in web analytics related webinars, client presentations, and conference calls
 

 
Knowledge, Background, and Experience:
 

 
The successful candidate will have the following skill sets and abilities:
 

 
•3+ years of experience working with standard clickstream analysis tools: Omniture, ClickTracks, Webtrends, Coremetrics, Google Analytics
 
•3+ years of experience in reporting and analyzing performance of online marketing activities and campaigns
 
•3+ years of experience using the Microsoft Office suite, with particular strength in Microsoft Excel
 
•1+ years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys, multi-touch and multi-campaign attribution, etc.
 
•Mid-level expertise in SEM strategies and a minimum 1 year experience measuring successes in SEM/PPC and SEO campaigns/efforts
 
•Excellent communication skills and ability to interact with all levels of end users and technical resources
 
•Works effectively both independently and as a member of a functional team
 
•Strong analytical skills, with the ability to provide insights and recommendations for changes to influence key decision makers
 
•Proactive in analyzing customer behavior using data to influence changes on a site
 

 
Business Profile:
 

 
Founded in 1997, BusinessOnLine is the leader in delivering Internet solutions that achieve greater market presence and an improved customer experience. Over the last decade, BusinessOnLine has built a team of experts whose unique combination of consulting and implementation solutions have delivered results for more than 600 websites including world-class brands such as Chevron, Cisco, Pitney Bowes, NEC, HSBC, Bahamas.com, Disney, Hasbro and many more.
 
Additionally, the BusinessOnLine team hosts a world class marketing summit: www.OnlineMarketingSummit.com : The Online Marketing Summit is an invitation only, "vendor less" educational forum for Marketers. Set in beautiful San Diego, Marketers from leading companies gather every year to share best practices and learn from expert online practitioners. Unlike most tradeshows and conferences, OMS is built around content that drives action and delivers insight that we as Marketers can actually use and build into our marketing plans.
 
With headquarters in Downtown San Diego (Little Italy), CA, BusinessOnLine also has a development/NOC office in Reston, VA. Our sales, development and implementation teams are 57 strong.
 

 
BusinessOnLine is uniquely positioned. We have established financial stability, a strong sales channel and are profitable yet agile with a relatively flat organization structure allowing voices to be heard and strategy dictated by innovative forward-thinking visionaries.
 

 
Company Atmosphere:
 

 
We enjoy our work, our clients, the solutions we implement, and most importantly the people we work with. We are encouraged and empowered to make decisions that drive the strategy and our future of the company. We do not work for the man or punch the clock. We are driven, experienced professionals who shun ego and harness individual expertise to construct solutions as one. We thrive on results. We all own a piece of the pie and share in its rewards… bonuses, stock grants and a year where 100% of profits are distributed to employees is not unheard of.
 

 
To apply for this position please email: recruiting@businessol.com
 

 
Please include:
 
1. Attached resume
 
2. Number of years as a Web Analytics Analyst
 
3. Number of years in the Internet Marketing and Development Industry
 
4. Current Employer
 
5. Salary Requirement
 
6. Potential Start Date
 
7. Current Location
 

 
EQUAL EMPLOYMENT OPPORTUNITY:
 
BusinessOnLine is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment or any legally-recognized basis including, but not limited to; veteran status, race, color, religion, sex, national origins, age and physical or mental disability.
 
In addition, race, religious creeds, color, national origin, ancestry, physical disability, mental disability, medical condition, including genetic characteristics, marital status, sex, pregnancy, childbirth or related medical conditions, actual or perceived gender, sexual orientation and other protected classes in California.